Our Track Record

We bring timeless craft to modern problems—strategic design rooted in making.

Every business has something that makes it special. Our job isn't to create that uniqueness—it's to uncover it and amplify it.

Here's the impact:

The shelf test: Same product, different packaging—one sold out, one sat untouched

Market mastery: Six needlepoint brands, each distinctly positioned in the same space

Enterprise experience: Kate Spade, Target, Coach training applied to ambitious businesses

SANCTUAIRE HOME FRAGRANCES

The Challenge: Products sitting unsold on Boutique shops’ shelves in the Hamptons and Martha’s Vineyard for months

Our Solution: Strategic rebrand focusing on cultural meaning and luxury positioning 

• Introduced bold colors and metallic accents to command attention in boutique settings

• Redesigned packaging to tell the brand story through design rather than extensive copy

• Crafted original hand-drawn artwork that reflects the authentic, artisanal nature of the products

The Results: Exponential sales in a few weeks from rollout, began a Hilton Hotels partnership, secured a competitive grant to attend Shoppe Object Tradeshow in NYC, in new negotiations with buyers from nationwide luxury retailers. 

GOODPOINT NEEDLEPOINT

Brand refresh for market leader

Needlepoint market leader with existing branding. We expanded the brand’s storytelling aspects with custom illustrations, all-over prints, and other whimsical assets.

LE STITCH

Collaborative designer brand between two established retail partners

Brand identity combining fresh aesthetic with industry credibility
→ Innovative partnership model creating wholesale expansion advantage

SUNNY STITCHES

A new brick and mortar and ecommerce needlepoint shop in Denver Colorado.

We developed a unique vintage-inspired brand identity that balances playfulness and sophistication. The result stands out in an oversaturated marketplace. No florals were used in the making of this brand ;)

MULTI-NATIONAL BRAND PORTFOLIO

Seven years designing for iconic brands, each requiring distinct luxury positioning: